At MODA we have always been about education and empowering salon professionals to earn big and dream big creatively since 1996. In 2024, our women owned company celebrated 3 generations of hairdressing! We are so proud to announce our beauty business is growing with the addition of our grand daughter to the mother-daughter team. MODA & company has a rich legacy of family hairdressing! Grace graduated with a Bachelors of Science in Business Administration from Grand Canyon University ~ Arizona. She represents MODA & Co. with her natural leadership, positivity & excitement for building long lasting relations within our team. Her genuine curiosity for new services & product development will bring a fresh perspective to our salon boutique & spa division .

What began in 1977 as a specialized hair color clinic in a tiny 3-person location has grown into a multi generational salon company that has trained many of the best stylists in the Pacific Northwest and greater Seattle area.

The vision began with founder Fern Tull and her desire to teach young stylists how to be career minded in an industry often, not taken very seriously. As a single mom of 3 girls, Fern knew the importance of being able to provide for a family. She was fortunate to be able to do that with the thing she was most passionate about, hairdressing. Her desire to give back to the industry stemmed from that gratitude of knowledge she received from the pioneers of the hair industry. Her first cut was 1966 at a time when women began to shift focus away from structured set looks and began the transition of hair liberation for hair cutting and hand crafted color services . Long before manufacturers Fern learned the chemistry and science behind hair coloring and foiling from a French chemist who invented the first sulfate free shampoo and blonding services. After influencing so many to join the industry of hair she continues to consult and advise the best colorists & designers in the pursuit of color - cut perfection.

Love for people first & fashion second gave daughter & MODA co-founder Jami Roberts reason to follow her mother’s footsteps for hairdressing , instruction and mentorship. Jami graduated first class from Gene Juarez Academy in 1989. Early in her career she competed and was selected by British Hairdresser Award winner, Irvine Rusk to form the first RUSK design Team in the United States. Together with the RUSK Design team Jami worked on platform for major hair shows, designed hair for seasonal collections & photographic makeup. Jami has been involved with alternative cutting methods that transformed how hair is sculpted regardless of texture. Artistically Jami has been a major influence working with musicians and performance artists creating looks for photo shoots and video. In 1996 the mother-daughter team was honored in New York to participate in a National Haircolorist Specialist Panel. From returning from New York the partnership was formed and a name was selected for the Award winning color salon experience. Joining forces as mother & daughter hairdressers the name MODA was born. The flagship store opened in downtown Edmonds that summer in 1996 when the salon company journey began it soon became the TOP 200 ~ fastest growing team concept, education & customer driven salon according to Salon Today Magazine

At Moda we have always been a little unique in our approach to the industry. Choosing to cultivate a team concept salon has allowed us to be extremely customer driven and 100% dedicated to continuous advanced education. We know how many choices there are when it comes to salons and our desire has never been to be the best salon for the masses, but rather we have always aimed to be the market leader salon for those seeking to work with extremely knowledgeable stylists who care about the total guest experience.

As we celebrate our 28 years serving the Edmonds community MODA has decided to choose a name that is now more fitting for our brand. We move forward into the next chapter as MODA & COMPANY recognizing that this vision that began with Fern and Jami is daily brought to life and grown by our team, our MODA family. And as they are the ones for which this whole dream began, together we celebrate multi generations, milestone anniversaries, marriages and babies and puppies and new homes and so much more and we do it united under the banner of MODA & COMPANY. Cheers to 28 amazing years and all the wonderful things the future holds for all of us.